In the dynamic field of digital marketing, the integration of Artificial Intelligence (AI) is no longer a trend but a necessity, signaling an AI revolution in online marketing. Full-service agencies face the challenge of finding innovative approaches to distinguish their content. LinkedIn, the leading platform for professional networking, has introduced an interesting initiative in this area: Collaborative Articles.

LinkedIn Collaborative Articles utilize AI to initiate discussions on a variety of topics. These articles are then expanded and enriched by expert contributions from the LinkedIn community. This allows for a combination of AI-generated and human-enhanced content, which is both efficient and profound.

LinkedIn Collaborative Articles have achieved impressive reach. With over 1.5 million organic users and an estimated number of 141,855 AI-generated articles alone in the USA, this model demonstrates how effective the combination of AI and human expertise can be. For online marketing agencies this example provides valuable insights into the use of AI to increase reach and engagement.

The LinkedIn case study impressively demonstrates the AI revolution in the digital marketing space. Full-service agencies can learn from this approach by using AI to generate content while also incorporating human expertise and insights. The balance between technology and human creativity is becoming increasingly important for success in today's fast-paced digital world. LinkedIn Collaborative Articles are a prime example of what future-oriented marketing strategies can look like.

As we enter the year 2024, the landscape of Search Engine Optimization (SEO) is evolving at a rapid pace. Understanding these changes is crucial for businesses and marketers who want to be a step ahead in the digital space. In this blog post, we will explore the 5 most important SEO trends of 2024 that will shape the online world in the year 2024.

In 2024, experienced, authoritative content creation gains significance in online marketing. The E-EAT trend emphasizes the value of expertise, authority, and trustworthiness in content creation. Google's algorithms are becoming better at assessing the authenticity and credibility of content. For businesses, it becomes important to have content created by industry experts or experienced professionals to enhance its value and search engine ranking.

The importance of voice and mobile search is growing, requiring adjustments in content structure and presentation. This shift brings conversational keywords and mobile-friendliness into focus. These trends affect how online information is accessed and consumed, and could influence the presentation in search engine results pages (SERPs). Therefore, it is important for businesses to optimize content for voice search and make it accessible for mobile devices.

Establishing thematic authority through in-depth content on specific topics is becoming increasingly important. Google's algorithms are becoming more adept at evaluating the depth and breadth of website content. Websites that demonstrate comprehensive expertise gain advantages. Businesses should focus on the quality and depth of content, rather than relying solely on keyword optimization.

These trends indicate a shift in the SEO landscape towards quality, expertise, and user experience. Businesses should:

– Utilize Expert Knowledge: Create authentic and high-quality content by collaborating with industry experts.

– AI and Automation: Utilize AI tools for content creation and SEO while maintaining quality standards.

– Adapt to Voice and Mobile Search: Optimize content for the increasing use of voice search features and mobile devices.

– Focus on User Experience: Invest in website performance and technical SEO to enhance both the user experience and adherence to Google standards.

– Build Thematic Authority: Create comprehensive content on specific topics to act as a leading resource in the niche.

The SEO landscape in 2024 is becoming more dynamic and user-centered. Businesses can effectively position themselves in the digital space by understanding and adapting to these trends. The focus is on expertise, technology utilization, and user experience as keys to success in the evolving world of SEO.

In a world that's constantly changing, one thing remains constant: the need for innovation. At Media Beats, we have always been committed to being at the forefront of online marketing by applying the latest technologies and trends. A key element in this is the integration of AI into marketing strategies to meet the evolving needs of our customers.

In our latest endeavor, we have decided to integrate AI-generated images into our marketing strategy. This step not only symbolizes our desire to keep up with the times but also our aspirations to expand the boundaries of what's possible in the digital world.

Der Übergang zu KI-generierten Bildern bei Media Beats war ein wohl überlegter Schritt. In einer Branche, die sich durch visuelle Inhalte definiert, sahen wir die Notwendigkeit, uns von Standard Designs abzuheben und unseren Kunden einzigartige, maßgeschneiderte Lösungen anzubieten.

The integration of Artificial Intelligence into our image creation means more than just the application of new technologies; it's an investment in the future and a commitment to continually pursue innovative paths in online marketing.

Every technological innovation comes with its challenges. Introducing AI into our image design required thorough market research, learning new software and techniques, and adjusting our work processes. There were initial difficulties, but through teamwork, continuous education, and close collaboration with our technology partners we have successfully overcome them.

AI-generated images offer many advantages in online marketing. They enable faster content production, targeted communication, and support innovative SEO, email marketing, and web design campaigns. AI allows for the creation of dynamic, audience-specific visual content.

AI-generated images open up new possibilities in online marketing. They increase efficiency and change the way we tell stories and present brands. They enable us to be one step ahead in the digital world.

These images also create a deeper emotional connection with the audience by providing customized, appealing visual experiences. They allow for quick adjustments to trends and continuous content optimization to maximize user interaction and engagement.

The transition to AI-generated images marks a new era in online marketing at Media Beats. This move reflects our vision to always be at the forefront of the industry and to innovatively meet the needs of our clients. We look forward to sharing this journey with you and growing together.

In today's digital world, it's crucial for businesses to be discoverable online, especially on search engines like Google. When people search for products or services, they typically turn to search engines to find answers. This is where Search Engine Optimization (SEO) comes into play. SEO is a process designed to position your website as high as possible in search results, making it easily accessible to potential customers. A agency like that can help enhance your visibility in search engines while also offering a wide range of online marketing services that go beyond SEO.

A full service agency is a team of experts, specializing, among other things, in helping businesses get found in search engines. They take on the responsibility of ensuring your website is visible in search results, which is crucial because most people typically only browse the first few pages of search results. A comprehensive agency utilizes various techniques to ensure your website appears where potential customers are looking.

The cornerstone of any SEO campaign is a well-thought-out strategy. This begins with the selection of keywords relevant to your business. Keywords are the words or phrases people enter into search engines when seeking information or services. For example Media Beats GmbH employs tools to identify the best keywords for your business.

For those unfamiliar: "Keywords" are the words or phrases people type into search engines when looking for information. For example, if you operate a restaurant in Munich, relevant keywords might include "great restaurant in Munich" or "local specialties in Munich.

Implementing the SEO strategy involves a multitude of technical and creative steps to optimize your website for search engines. This includes:

– On-Page Optimization: Involves adjusting page content, URL structures, and internal linking to ensure your website is well-structured for search engines.

– Off-Page Optimization: Refers to actions taken outside your website, such as building high-quality backlinks from reputable websites to enhance your site's credibility.

– Technical Optimization:Encompasses improving page load times, ensuring mobile-friendliness, and addressing technical issues on your website.

– Content Development: Involves creating high-quality and relevant content that appeals to both search engines and your target audience.

The full-service agency works to optimize these aspects to ensure your website performs well in search engines.

Case Study: Let's assume you operate a small hotel in Munich. For on-page optimization, the agency can ensure your hotel's website provides relevant information about rooms, pricing, and local attractions. Simultaneously, they can take off-page optimization actions to secure high-quality backlinks from travel and tourism websites. These efforts collectively improve your website's search rankings and attract more potential guests.

SEO is an ongoing optimization process, with an agency consistently monitoring your website's performance in search engines and adjusting the strategy for optimal results. Regular reports and analysis contribute to refining the approach.

In a world where online visibility is crucial, opting for a full service agency is the key to success. Media Beats GmbH doesn't just offer SEO services but a comprehensive array of online marketing services to ensure your business stands out online. Here are some reasons why collaborating with a full service agency is invaluable:

Comprehensive services: While other agencies may focus solely on SEO, a full service agency goes beyond that. Media Beats GmbH provides a wide range of services, including social media marketing, content marketing, paid advertising (SEA), and more. This means that your entire online presence is in the hands of experts who can support your business in various ways, regardless of their location.

Holistic Approach: Media Beats doesn't just consider the technical aspects of SEO but also your target audience's needs. This means your website is optimized not only for search engines but also for people, making it engaging and relevant. We follow this holistic approach to ensure that your online presence is appreciated by both search engines and your potential customers.

Continuous Optimization: The online landscape is ever-changing, and we specialize in adapting and continuously optimizing your strategy. By monitoring performance, analyzing data, and adjusting the strategy, you can rest assured that your online presence remains up to date.

If you're searching for a full service agency in Germany to elevate your website in search engines and optimize your overall online marketing, Media Beats GmbH is the right choice. Thanks to our international background, we not only bring expertise to the German market. Due to the team's international network, Media Beats is also active in other markets worldwide. Contact us today to learn more about how we can support your business in online marketing. With us, you're on the path to online success.

Artificial Intelligence (AI) has made remarkable strides in recent years and is now an integral part of many business sectors, including online marketing. But which AI tools are particularly recommended, and how can Artificial Intelligence, for example, be used in performance marketing or email marketing? In our blog post, the experts at our agency for Online Marketing Munich introduce you to the AI tools that we find the most sensible and useful.

ChatGPT is an AI application built on the powerful GPT architecture by OpenAI. With ChatGPT, you can easily generate text and even program code using natural language inputs.

The AI is continuously learning and adapting to new language patterns, which enhances its performance over time. It can not only answer questions and provide recommendations but also assist in creative writing by generating and meaningfully expanding content for email marketing, websites, and more based on your inputs.

ChatGPT is based on neural networks and machine learning, enabling natural and precise interactions. The application analyzes entered texts, comprehends context, and provides you with relevant responses.

Another recommendation from our Online Marketing Agency in Munich is DALL-E2, an advancement of a AI tool that generates images based on textual descriptions. With DALL-E2, you can create stunningly detailed and high-resolution artwork in online marketing through simple text input.

This tool is based on a multimodal implementation of GPT-3, which means it interprets text and translates it into impressive images.

DALL-E2 allows users to transform text descriptions into visual artworks, making it a valuable resource for graphic designers and artists, particularly for creating personalized content that resonates with the target audience.

Synthesia is an artificial intelligence tool for video production and motion graphics . This application leverages artificial intelligence to create personalized videos without the need for you to be in front of the camera. You can simply input text, and Synthesia generates a corresponding video with a virtual speaker delivering your message.

This AI tool is particularly useful for creating explainer videos, marketing content, or training materials. Synthesia also provides the option to customize the virtual speaker to align with your brand image, ensuring consistent brand communication.

Adobe Firefly is an AI tool that takes image enhancement to a new level. This application leverages machine learning to improve photos without the need for extensive manual editing.

This AI tool is particularly useful for creating explanatory videos, marketing content, or training materials. Synthesia also offers the option to customize the virtual speaker to align with your brand identity, ensuring consistent brand communication.

Beautiful.ai is an innovative AI tool for creating presentations. This application uses artificial intelligence to automatically design and optimize presentation slides.

Beautiful.ai offers pre-designed layouts that automatically adapt to your content, making presentation design effortless.

You can also insert royalty-free images directly into your presentation. The AI can even create automatic animations and follows best practices in presentation design.

Jasper.ai is one of the valuable recommendations from our email marketing agency, especially if you need diverse content in various languages.

Jasper.ai is an AI-powered text generation tool based on machine learning and natural language processing. It can create engaging and high-quality content in 25 different languages.

Jasper.ai analyzes the context and purpose of the text, generating appropriate phrasing. The application considers not only grammar and spelling but also the desired style. It even provides recommendations for text improvement and checks for SEO compliance.

Our selection of 6 AI tools represents some of the most useful applications, particularly for performance marketing and email marketing in businesses.

These tools simplify our daily routines and provide innovative solutions for various areas in online marketing and beyond.

Talk to the specialists at our performance agency and optimize your online marketing strategy with Artificial Intelligence and tailored AI tools.

Colors play a crucial role in marketing, just as they do in online marketing. They have the power to influence our perception, evoke emotions, convey a message, trigger buying impulses, and even guide decisions. The associations triggered by colors like blue, green, or orange depend on various factors such as cultural background, memory, and expectations. Furthermore, color psychology defines some basic properties that are universally associated with colors.

The intriguing question is: How can these insights be effectively utilized for targeted marketing? The online marketing team from Munich delves into the colorful world of the color palette in this article and explains, using the example of a newsletter, how color psychology also works online.

The human brain is wired to attribute specific qualities to colors and associate them with impressions. Each color communicates with the viewer on an emotional level, which largely influences our decisions. This is why colors are much more convincing than plain text. By tapping into this emotional level, colors have the power to convey messages and evoke feelings that can significantly impact consumer behavior and decision-making. This is precisely why colors are a vital tool in marketing strategies, as they can effectively convey a brand's personality, values, and messages to the audience.

Imagine a scenario where a lemonade is being marketed. A yellow can would instantly create the perception that the drink is likely to be refreshing. On the other hand, a blue can might be less appealing. In this case, the color association and expectations don't align. Similarly, the color choice for packaging can have a significant impact on how a product is perceived. For instance, a light green packaging for a night cream might evoke feelings of sustainability, which would be appropriate. However, the same color might seem out of place for a luxurious gold ring. This illustrates how colors can create immediate associations and set expectations, making them a vital tool in influencing consumer perceptions and decisions.

In the context of online marketing, a striking orange CTA (Call to Action) button signals "Follow this path." On the other hand, a dull gray call-to-action simply goes unnoticed, and the potential customer gets lost in the customer journey because there is no clear navigation to follow. This demonstrates how the use of colors, such as vibrant orange, can guide users and enhance their experience by providing clear visual cues for action.

In short, all these examples rely on the so-called color psychology.

Color psychology deals with the impact of colors on the human beings who perceive them. The focus lies on the emotions, thoughts, and moods that colors evoke. It's important to know that colors have a subconscious effect. Since their significance is deeply rooted within us, they trigger positive or negative emotions – sometimes without us being able to explain it ourselves. The fundamental, biological associations are universally applicable, which is why specific attributes can be attributed to certain colors. Only personal experiences or cultural factors can alter perception.

Green: Environment, Nature, Happiness, Prosperity, Growth

Red: Energy, Love, Passion, Fire, Strength

Orange: Vitality, Joy, Youth, Freshness

Yellow: Cheerful, Optimism, Affordability, Playfulness

Blue: Creative, Harmony, Stability, Trust

Gray: Professional, Efficiency, Formal, Clarity, Minimalistic

Brown: Reliability, Traditional, Earthy, Masculine

Understanding the associations most people have with colors is crucial when it comes to building a brand image, marketing a product, or preparing a newsletter campaign. That's exactly what we want to explore in more detail below to demonstrate how online marketing can harness the power of color psychology.

Colors in Newsletters serve different purposes. They can emphasize the content, direct attention to specific sections, and prompt certain actions. Of course, it's not advisable to just randomly use colors and create a multicolored newsletter. What's more important is that the colors align with the brand, the target audience, and the type of campaign.

With the development of the corporate design, the company's colors are selected and should be consistently reflected in the newsletter as well.

Next, the focus is directed towards the expectations, needs, and demands of the target audience. For this purpose, the associated attributes of color psychology can be utilized.

Likewise, readability should be taken into consideration. Light text on a light background or dark text on a dark background should be avoided.

The newsletter recipient should be encouraged to click on the call-to-action. Accordingly, this should be more visually striking in color than the rest. Red, green, or orange quickly draw attention to the button.

An A/B test is an excellent way to determine which color combinations are truly effective and well-received by the recipients. Sometimes, the results can be surprising.

The Impact of Colors in Marketing, including Online Marketing, is a tool that shouldn't be underestimated when it comes to effectively engaging target audiences. Through the right choice of colors, specific emotions can be evoked and targeted calls to action can be established.

Each color conveys a message. The choice of colors should always align with brand values and the intended message. The key is to strike a balance between brand consistency, target audience appeal, and calls to action. This is highlighted by the example of color design in a newsletter. Ultimately, color choice can make the difference between a newsletter that ends up in the trash and one that enjoys a high click-through rate.

If you have any further questions about color effects in marketing, especially regarding newsletter campaigns, feel free to reach out to the experts at our online marketing agency in Munich!

Crowdfunding offers a range of advantages that allow entrepreneurs to raise capital for their projects without being tied to traditional financing methods. Additionally, direct interaction with potential customers and supporters increases the project's visibility and enables the validation of ideas through the crowd. However, it's not only important that the campaign is executed with an experienced partner, but the company also needs ongoing professional support to ensure long-term success in the market. The experts at our Full Service Agency describe how to achieve this in practice.

Careful planning is the key to success in a crowdfunding campaign. It's crucial to involve a professional agency with relevant experience to help develop a comprehensive strategy and establish a realistic budget plan.

Working together, potential risks and challenges can be identified in advance, giving founders the opportunity to respond better and increase their chances of success.

A pre-campaign before the actual crowdfunding can also serve to generate interest from potential backers and present the product optimally.

We at Media Beats had the privilege to bring to life the crowdfunding campaign of URGROW. URGROW was a Leipzig-based start-up in the field of urban gardening, aiming to provide everyone with access to fresh, chemical-free herbs, salads, vegetables, and even strawberries.

From planning to pre-campaign and throughout the actual campaign, we undertook various marketing measures, created promotional materials, designed the campaign, and developed landing pages. Together, we worked to spread URGROW's message to the world.

A suitable platform can provide a new project with the necessary visibility and support. When selecting a platform, you should consider several factors. It's important to analyze your target audience and choose a platform that appeals to their interests and preferences. Factors such as fee structure, available tools, and the platform's reputation are also important. Thorough research and consideration will help you find the platform that best suits your project and provides you with optimal chances for success.

After setting up the campaign, the real challenges come into play after crowdfunding. It's essential to master post-crowdfunding challenges by delving into numbers, opportunities, and risks to continue operating in a well-informed and secure manner in the market. Controlling and closely monitoring all developments play a central role in this regard. This approach ensures that you can navigate the post-crowdfunding phase with confidence and effectively manage the outcomes of your campaign.
Despite the successful crowdfunding campaign, URGROW unfortunately decided to continue on its own after the campaign. However, they were unable to withstand the demands of the market and no longer exist today. This serves as a reminder that even with a strong start, ongoing efforts and strategies are crucial for long-term sustainability and success in the competitive market.

Crowdfunding can be a powerful tool to bring innovative ideas to life. Careful planning, choosing the right platform, and collaborating with experienced partners are crucial to ensure sustainable market success. The story of URGROW reminds us that professional support and continuous efforts after a successful campaign are of great importance. For more information on this topic, you can also check out our article: "Start Up – Crowdfunding & Consulting – Online Marketing Munich."

In the world of Online Marketing and Social Media Marketing, Twitter is a well-known and widely used platform. It allows businesses to reach their target audience and engage with them. But what if there is a new platform that rivals Twitter? That's exactly what P92, the codename for a new text-centric app by the giant Meta, promises. Currently under development, this blog post takes a closer look at P92 and explores whether the project indeed has the potential to establish itself as a competitor to Twitter. Our online marketing team in Munich examines the topic and delves into whether P92 can live up to its claim.

Behind the project name P92 lies a new social media platform that is currently in the beta phase and was founded in 2020. The platform was created by a team of developers and social media experts who aim to provide an alternative to Twitter. These individuals have already been involved in the successful implementation of platforms like Facebook, Instagram, and WhatsApp.

P92 aims to be a platform that focuses on the needs of businesses and advertisers, aiming to increase audience engagement and promote products and services in a targeted manner.

An important feature of P92 is its user-friendliness. P92 is easy to navigate and understand, with no cluttered settings or hidden features. This makes it easy for users to focus on what matters most.

Based on our research in Online Marketing München, P92 and Twitter appear to have numerous similarities. Both platforms allow users to send and receive short messages. They also provide the option to use hashtags to categorize and discover content.

Unlike most social networking platforms that offer a wide range of features, P92 focuses solely on short messaging, providing a similar functionality to Twitter. However, P92 distinguishes itself from Twitter through its unique features.

P92 aims to be a platform that caters to the needs of businesses and working in an online marketing agency, enabling more targeted engagement with the target audience. Specially designed features are intended to assist both companies and full-service agencies in planning and managing campaigns and in performance marketing.

For example, it offers the option to post audio clips and voice messages. Users can record audio clips up to three minutes long and post them on P92. This allows users to share their thoughts and ideas in a lively manner, which can be particularly interesting for companies focusing on audio marketing. The ability to post voice messages is also convenient for users on the go, as it allows them to send a message without typing.

Another important difference between P92 and Twitter is the focus on data privacy and protection. P92 aims to provide users with the ability to protect their personal data and maintain their privacy. This may be achieved through the use of encryption technology and by limiting the sharing of data with third parties.

Indeed, Twitter has faced challenges in ensuring the privacy of its users in the past. In 2019, Twitter was fined $250 million by the Federal Trade Commission (FTC) for violating privacy policies. This incident highlighted the importance of strong data protection measures and raised concerns among users regarding the security of their personal information on the platform.

Another interesting feature of P92 is the ability to reply directly to messages. Unlike Twitter, where replies often take place in a separate thread, users on P92 can directly respond to the message they are reacting to.

This could make conversations and discussions easier to carry out and track. This feature should also be useful for businesses as it allows them to respond more directly to feedback and inquiries.

P92 is also said to include a feature called "Branching," which allows users to expand on a tweet with a new post and further develop a topic. This feature would be particularly useful in the online marketing of businesses, especially when they offer complex products or services that require explanation.

The launch date of P92 and the specific features it will include are still unclear. Whether P92 will become a competitor to Twitter depends on various factors and cannot be conclusively determined by our team at Online Marketing Munich.

First and foremost, P92 needs to attract enough users to reach a critical mass. In this regard, Meta has already announced its intention to collaborate closely with Instagram. The company aims to leverage various data from Instagram users to directly introduce the text app to a large audience.

Indeed, it is a fact that Twitter has recently faced a significant decline in its user base and would need to become significantly more innovative under the influence of a strong competitor. While P92 has the potential to offer unique features and attract users, the success of becoming a true competitor to Twitter will depend on various factors, including user adoption, the platform's functionality, and the ability to address the needs and preferences of its target audience.

If you have any questions about P92, Twitter, or any other areas in social media marketing, feel free to reach out to the experts at our online marketing agency in Munich. Our team will be more than happy to assist you and provide insights tailored to your specific needs and goals. Just contact us, and we'll be ready to help you navigate the world of Social Media Marketing.

In our digital world, online marketing plays a crucial role in promoting businesses and products. An effective way to convey complex information in a clear and understandable manner is through animated explainer videos. Our full-service agency team at Media Beats assists companies in conceptualizing and creating explainer videos. In this blog post, we will address fundamental questions about the process of creating explainer videos and explain how our agency can help.

Animated explainer videos are short animated videos that explain a concept, product, or service in a simple and entertaining manner. They are increasingly used as a marketing tool to make complex information more understandable in short video sequences and actively engage the viewer. They are particularly effective because they present the content visually and audibly, capturing the attention that companies desire for their products, services, or offerings.

There are several options for creating an animated explainer video. One option is to create the videos yourself using software that supports the creation of animated videos. However, the effort and expertise required should not be underestimated. To do this, assemble a team within your company that has basic knowledge of the subject and can carry out the implementation within a reasonable time frame without requiring multiple person-days of effort and incurring high costs.

Another option is to hire a full-service agency like Media Beats to handle the implementation for you. They specialize in creating animated explainer videos among other services. They have the necessary manpower, expertise, and experience to create high-quality and professional videos that meet the requirements of their clients and showcase their content in the best possible way.

Creating explainer videos requires expertise and experience. If you want to have an explainer video created, there are several benefits you can enjoy:

• Professional Quality: An experienced agency like Media Beats can guarantee a professional quality that is difficult to achieve on your own.
• Time Saving: Creating an animated explainer video requires time and effort. By hiring an agency, you can outsource this work and focus on your core business.
• Specialized Knowledge: An experienced service provider possesses specialized knowledge in creating explainer videos and can deliver a better result based on that expertise.
• Creative Input: An agency provides an objective and external perspective on your company, allowing them to create videos that are engaging and captivating.

At Media Beats, we are a full-service agency that specializes in the professional creation of animated explainer videos. We work with a team of experienced and talented animators and designers to deliver high-quality and professional videos. In addition, we offer a wide range of marketing activities to help advertisers enhance their online presence and establish their brand effectively.

Animated explainer videos provide companies with an optimal opportunity to present information in an engaging, visual, and auditory manner. Today, they are considered an established tool in online marketing and help you increase audience engagement.

Looking to create an explainer video? Then choose to collaborate with Media Beats to achieve high-quality and professional solutions.

Our full-service agency offers you a comprehensive range of advertising services to take your business to the next level! We are your reliable partner for consulting, concept development, and implementation in the areas of online marketing, web design and development, as well as corporate design. Each project is tailored to your needs and preferences to achieve the best possible results. Speak to us about the implementation of animated explainer videos. Contact us today!

OpenAI verkündet die Veröffentlichung von GPT 4. Die Artificial Inteligence ChatGPT hat in der vorangegangenen Version bisher alle Rekorde gebrochen und bereits in der ersten Woche nach Beginn die Zahl von 1 Million Nutzern überschritten. Unsere Online Marketing Agentur Spezialisten haben sich alle Neuerungen von GPT 4 näher angesehen und für Sie die wichtigsten Punkte auf einen Blick zusammengestellt.

According to OpenAI, the application has been completely overhauled and optimized throughout the deep learning stack in the past two years. ChatGPT and the DALL-E software, which generates images from text prompts, are based on the previous generation of GPT.

The previous test run, GPT-3.5, helped in identifying and fixing errors and bugs, as well as improving the theoretical foundations to ensure the stable performance of GPT-4.

Besonders interessant ist die Neuerung, dass GPT 4 jetzt in der Lage ist, Bilder als Input zu verarbeiten. Dabei kann die Künstliche Intelligenz nicht nur beschreiben, was auf einem Bild zu sehen ist, sondern auch eine Einordnung vornehmen.

This functionality is not only limited to memes and simple photos but also applicable to diagrams and entire scientific papers that are inputted as PDFs.

Furthermore, the character limit of the input field has been expanded to up to 25,000 characters, allowing users to enter longer input texts.

GPT-4 opens up numerous new options in online marketing to support marketing teams in companies and make their work more efficient.

In unserem Blogbeitrag ChatGPT in online marketing haben wir bereits erklärt, wie sich die KI unter anderem für Präsentationen und Produktdemonstrationen, Marketing Kampagnen, Kunden Support, Inhaltsgenerierung oder SEO Optimierung eignet.

With the new version, GPT-4, users can benefit from general guidelines regarding the tone and style of content, enabling them to generate even more engaging content and carry out personalized customer communication. This allows for more effective brand messaging and helps create a stronger connection with the target audience.

Online marketing experts, for example, have the option to provide images and PDF documents as input and, using GPT-4, receive not only descriptions but also complete analyses and dissertations that are relevant to the content. These professional or academic insights can then be used for product information, email marketing campaigns, website content, and social media marketing. By leveraging the capabilities of GPT-4, online marketing experts can create engaging and informative content across various channels to enhance their marketing campaigns and engage with their target audience effectively.

It is worth noting in this context that Microsoft has been using GPT-4 in its Bing search engine for several weeks. This opens up further possibilities.

Darunter sind womöglich revolutionäre Sucherfahrungen denkbar, die zugleich auch ganz neue Kreations-, Chat- und Compose-Varianten bereitstellen. So zeigen sich Nutzer bereits von Anwendungsszenarien wie dem Celebrity Mode begeistert, bei dem die Künstliche Intelligenz GPT 4 einen Chat bereitstellt, der eine Berühmtheit imitiert und das Gefühl vermittelt, persönlich mit dieser zu chatten.

Undoubtedly, GPT-4 is a milestone and can open up interesting horizons for businesses. The GPT technology is based on capturing vast amounts of text and image data, which the software uses to generate sentences that are barely distinguishable from those written by humans.

In doing so, the program estimates which words could follow in a sentence. However, this fundamental principle also carries the risk that the software may "hallucinate facts," as described by the development company OpenAI.

In other words, it is possible for the software to produce erroneous or misleading information due to the lack of human judgment or the presence of inaccurate or false data.

Particularly for recent world knowledge and events after September 2021, GPT 4 does not provide reliable input and does not learn from previous conversations.

For this reason, it is crucial for marketing strategists to critically evaluate and verify all results and insights obtained through GPT 4.

Companies have the option to try out the new version of ChatGPT, powered by GPT 4, which has been available since March 14th.

However, there appear to be limitations in this regard. Users have reported that it is impossible for them to upload images in the free version.

It is possible that this feature is initially only accessible in the ChatGPT Plus subscription. Additionally, developers can join a waiting list to access GPT 4 through the OpenAI API.

Sie haben Fragen rund um Anwendungszsenarien von Artificial Inteligence (AI) in Ihrem Unternehmen? Unsere Full Service Agentur steht Ihnen gern für einen persönlichen Austausch zu diesem spannenden Thema zur Verfügung.

Businesses are facing a significant shift in cookie tracking within the realms of online marketing and e-commerce. The deactivation of Google's third-party cookies calls for a rethinking among online retailers and advertisers. Our Online Marketing Agency will guide you through the cookie approaches that make sense for your online marketing activities.

For a long time, online retailers and advertisers were able to utilize third-party cookies to understand and target customers beyond their own channels.

Even though the exact end of Google's third-party cookies has been announced and postponed multiple times, as we described in our article "Deadline Extension until 2024: Google's Third-Party Cookies," the days of third-party cookies are numbered. With this change, not only disadvantages but also a range of options are associated, marking the beginning of the post-cookie era.

In the post-cookie era, businesses have the opportunity to understand and create the Customer Journey in a new way.

The focus is now on customer privacy, where customers will have transparency regarding the authenticated data used and can explicitly give consent for its usage and specific purposes.

Companies that openly communicate about data usage not only gain the trust of their customers but also provide specific customer experiences and personalized offers in exchange for data consent. This can be achieved through proven online strategies such as email marketing, website optimization, and social media engagement.

Companies assure their customers that the provided data is secure and protected against unauthorized access by third parties. The data is linked through a decentralized infrastructure without being shared.
For this purpose, reciprocal queries are created, based on which individual campaigns are executed that strongly align with the personal needs of the target audience, thus precisely capturing their zeitgeist.

Irrespective of third-party cookies, advertisers can identify overlaps between their own target audience and, for example, the target audiences of various publishers.

With the help of relevant questions, not only are audience-specific marketing campaigns generated, but also the performance in online marketing is measured accordingly, allowing for effective measurement of results.

As part of campaign evaluation, advertisers are able to measure intersections between customers who have seen the ads and each publisher.

This allows not only for accurate attribution of new customers to each respective channel but also for planning further advertising measures accordingly.

The post-cookie era brings new opportunities to gain genuine customer trust and build long-term relationships.

As a Full-Service Agency, we consider CRM-based targeting and measurement methods as crucial elements in making Online Marketing actions measurable and providing customers with unique experiences.

In 2023, the online marketing landscape will become increasingly challenging due to factors such as high inflation, supply chain constraints, growing uncertainty, and rising energy costs. Companies may need to adjust their budgeting and market strategies, focusing on leaner approaches and creating suitable synergies. It becomes even more crucial to embrace the right online marketing trends. Our Online Marketing Munich team presents the most promising developments.

In 2023, the use of Artificial Intelligence (AI) in marketing will continue to evolve significantly, particularly in the areas of SEO optimization, chatbots, and personalized customer communication.

Currently, one particularly trending tool in online marketing is ChatGPT. Unlike previous systems, this solution is not limited to simple question-answer capabilities. It continuously learns as an artificial intelligence, explores new approaches, and allows for user follow-up questions. This enables a complete communication experience that can be applied to various scenarios, including FAQs and more.

The term "Metaverse," also referred to as Web 3.0, encompasses digital and three-dimensional experiential worlds where people can interact and collaborate with each other on an individual level. Simplified, the Metaverse represents the extension of the real world into a digital realm. It offers exciting possibilities for immersive experiences and novel forms of interaction and cooperation between users.

Based on this foundation, 2023 brings numerous highly personalized online marketing options that businesses can apply specifically and tailored to engage prospects and existing customers, creating unique brand experiences. This allows companies to connect with their target audience on a deeper level, deliver customized messaging, and provide personalized offers or recommendations. The focus is on creating meaningful interactions and fostering long-term customer relationships through individualized marketing strategies.

More than half of the products on the internet are now being searched for directly in online shops, rather than through traditional search engines. This shift in consumer behavior highlights the importance for businesses to optimize their online shops and create a seamless shopping experience. Implementing effective product categorization, detailed product descriptions, user-friendly navigation, and personalized recommendations can significantly enhance the discoverability and appeal of products within online shops. Additionally, investing in targeted advertising and promotional strategies within online shopping platforms can help businesses capture the attention of potential customers and drive sales.

Retail Media indeed provides a sustainable method for establishing a direct connection between customers and products when they are already actively searching for products and browsing an online shop. With its high visibility and a single click, customers can easily reach their desired products and complete their purchase. Retail Media platforms, such as sponsored product listings, native ads, or product placements, enable businesses to promote their products within the online shopping environment, effectively reaching potential customers at the point of purchase intent. By leveraging Retail Media strategies, businesses can enhance their product visibility, increase conversion rates, and drive sales by directly targeting customers who are already in a shopping mindset.

Shoppable Posts are social media posts that are directly linked to a purchase offer.

Shoppable Posts play a central role in online marketing as they serve as gateways for companies to sell directly on social media platforms. They provide customers with an easy and convenient way to discover and purchase products, including platforms like Instagram. Shoppable Posts allow companies to showcase their products or services within the social media environment, making it seamless for users to explore and secure the items they are interested in. By integrating the shopping experience directly into social media platforms, companies can leverage the widespread use and engagement on these platforms to drive sales and enhance the overall customer experience.

Shoppable Posts not only generate interest but also offer an active call to action that provides immediate purchasing options.

Not entirely new but still a rapidly growing trend is video marketing. Through moving content, emotional images, and stories can be conveyed, allowing for a particularly authentic presentation of content.

Video marketing offers an ideal complement to other online marketing formats and can be seamlessly integrated into websites or social networks to engage customers at the point of interest.

As a newsletter agency, we know that strong personalization continues to be a trend in online marketing in 2023, not only in newsletter design but also in email marketing.

This personalization goes beyond addressing customers by name or offering relevant coupons based on their previous purchases.

It's about knowing customers thoroughly and utilizing targeted information, such as cart abandonment data, for marketing purposes. This enables the sending of specific customer newsletters that facilitate the purchasing decision.

In our online marketing agency, we cannot ignore the topic of the post-cookie era. We assist companies in preparing their marketing strategies for the phasing out of third-party cookies and shifting the focus towards other alternatives.

In this context, CRM-based targeting and measurement play an increasingly significant role in 2023. Valuable data sources include not only website registrations and landing pages but also social media profiles.

Another development in online marketing is the convergence of departments such as marketing and sales. Especially in challenging market conditions, the interaction and alignment of data and goals across different departments is crucial to achieve common business objectives in a streamlined and cost-effective manner.

The online marketing trends of 2023 will be influenced by the current economic and geopolitical situation more than ever before. However, with the support of appropriate measures, these trends can be effectively combined and continue to ensure market success. We are here to assist you in selecting the right online marketing trends. Contact our colleagues at our Full-Service Agency in Munich and discover, through a personal conversation, which developments you can leverage for your company's marketing needs.

One can hardly avoid the topic of ChatGPT at the moment. We have already written about it in our blog "How will Artificial Itelligence (AI) influence our future and way of working?" This is an artificial intelligence (AI)-based natural language processing model that was implemented by the company OpenAI. The chatbot answers questions, is constantly learning and can be used in a wide variety of applications, e.g. for obtaining information, in support or in online marketing. The colleagues at our Online Marketing Agency have detailed the possibilities of ChatGPT under the magnifying glass.

ChatGPT ist ein fortschrittliches Chatbot System, das auf einem generativen und vortrainierten Transformator-Modell basiert und sich derzeit in der Forschungsphase befindet. Diese dient dazu, die KI (Künstliche Intelligenz) mit wichtigen Informationen zu versorgen. Aus diesem Grund ist die Nutzung aktuell auch kostenfrei und ohne Einschränkungen möglich.

Im Gegensatz zu herkömmlichen Chatbots, die auf festgelegte Frage-Antwort-Optionen beschränkt sind, lernt ChatGPT kontinuierlich dazu und kann auch komplexe Fragen beantworten.

Die Artificial Intelligence ist in der Lage, Rückfragen zu ermöglichen, eigene Fehler zu erkennen oder unangemessene Fragestellungen zurückzuweisen sowie komplexe Aufgaben wie die Korrektur von Grammatikfehlern oder die Zusammenfassung komplexer Texte zu realisieren.

Aufgrund der immensen Potentiale von ChatGPT lässt sich die AI in diversen Bereichen im Marketing allgemein sowie speziell im Online Marketing einsetzen.

Die genaue Anwendung hängt dabei von den Bedürfnissen und Zielen eines Unternehmens ab und kann auf Wunsch jederzeit angepasst oder verändert werden.
Dabei spielen auch aktuelle Online Marketing Trends, wie eine stetig wachsende Individualisierung und die 24/7 Verfügbarkeit eine zentrale Rolle. Das Team unserer Full Service Agentur hat an dieser Stelle einige Möglichkeiten zusammengetragen:

Der Chatbot lässt sich anwenden, um interaktive Präsentationen oder Demos zu erstellen, die ein persönliches Gespräch mit einem virtuellen Verkäufer simulieren.

Als virtueller Assistent fungiert die Lösung, um Fragen der Nutzer zu beantworten oder weiterführende Informationen an der richtigen Stelle anzubieten.

Einfache Produktdemonstrationen können mit der AI automatisiert werden, indem ChatGPT interaktive Tutorials oder Simulatoren bereitstellt, die durch die Führung des Anwenders und Fragestellers gesteuert werden.

In einem weiteren Step ist ChatGPT in der Lage, einfache Präsentationen zu generieren, indem es essentielle Informationen sammelt und diese zur Verfügung stellt.

ChatGPT kann zum Einsatz kommen, um personalisierte Chatbots für Marketing-Kampagnen zu entwickeln, die potenzielle Kunden nicht nur direkt ansprechen, sondern diese auch gezielt zum Kauf animieren.

Die Lösung realisiert eine personalisierte Interaktion mit Kunden, indem sie in Echtzeit automatisierte Antworten auf Fragen liefert, getätigte Anfragen verarbeitet und potenzielle Kunden auf der Grundlage von Daten und Einstellungen begleitet.

Darüber hinaus lässt sich ChatGPT auch als virtuelle Assistenz für die Organisation und Überwachung von Marketing Kampagnen nutzen.

ChatGPT ist als virtueller Kundensupport nutzbar, um Fragen und Anliegen der Kunden schnell und effizient zu beantworten.

Insbesondere dazu, den Kundendienst bei der Arbeit zu unterstützen, indem einfache und häufig gestellte Fragen automatisch beantwortet werden und die Kollegen im Support sich auf komplexe Aufgaben konzentrieren können.

Mit diesem Vorgehen lassen sich Reaktionszeiten optimieren und der Aufwand reduzieren.

ChatGPT kann als Werkzeug für den Erstellungsprozess rund um den Content zur Anwendung kommen, um die Arbeit von Marketingexperten und Textern in Sachen Effizienz und Produktivität zu unterstützen.

Mit der AI lassen sich unter anderem beispielsweise automatisch Inhalte wie Texte, Überschriften, Absätze oder Produktbeschreibungen erzeugen.

Mit ChatGPT sind Unternehmen in der Lage, ihre Content Produktion zu beschleunigen und neue kreative Online Marketing Trends anzustoßen.

Die Artificial Intelligence lässt sich im Online Marketing auch im Bereich der SEO Optimierung nutzen. Damit können Keywordtexte oder Produktbeschreibungen automatisch erzeugt werden und die Content Erstellung unterstützen.

Wichtig ist es an dieser Stelle insbesondere für eine optimale SEO Performance allerdings, dass ein Marketer die Inhalte manuell überprüft und entsprechend auf die Anforderungen der Algorithmen in den Suchmaschinen und die der Zielgruppe anpasst.

Im Bereich Online Marketing Trends gehört ChatGPT mit Sicherheit zu den spannenden Themen, die Sie unbedingt im Auge behalten sollten.

Berücksichtigen Sie in diesem Zusammenhang aber auch Bedenken Ihrer Mitarbeiter, die sich möglicherweise darum sorgen, dass Ihre Leistung in Zukunft durch eine künstliche Intelligenz ersetzt werden soll.

Wir unterstützen Sie im Online Marketing und zeigen Ihnen Wege auf, wie Sie Artificial Intelligence in Ihrem Unternehmen zum Einsatz bringen, die nicht darauf abzielt, die Arbeit Ihrer wertvollen Mitarbeiter zu ersetzen, sondern diese vielmehr effizient und nachhaltig zu unterstützen.

An agency pitch is an invitation to an advertising agency to learn about your product or service. From this, they create a presentation for a marketing concept in an effort to secure a contract.

It is one of the most commonly chosen methods to select the right agency for a marketing assignment. With the presentation, the agency showcases its capabilities and tries to win the client for collaboration. This is a great opportunity for the agency to present its creativity and experience on the spot. In doing so, it demonstrates how it can help the potential client achieve their goals. Collaborating with a full-service agency advances the company in areas where its own expertise is lacking. It is especially worthwhile when dealing with complex tasks.

Besides the traditional tender, an agency pitch is a good way to find the right agency for your own company. Use this approach also when looking for an online marketing or e-mail marketing agency. For this to succeed, an agency pitch should be based on honesty, transparency, and mutual respect. This should be the case from the very start of the pitch, because what's the point if discrepancies arise later? This is about a long-term partnership between the company and the agency. A prerequisite is good preparation on both sides, as this forms the basis of the collaboration.

From the description of your objectives, it becomes clear which type of agency you should invite. With precise goal definitions supported by all departments, accurate briefings can be formulated. A pitch is about developing creative ideas and establishing a long-term partnership. In this process, we expect agencies to give their best to implement the company's marketing goals. Often, time is short as quick results are required. It's evident that this cannot be done for free, as agencies make an upfront commitment. Good ideas should have value. We recommend compensating for the pitch, as this fosters commitment and expresses mutual appreciation. Inquire if the costs can be offset later.

Prepare well for the pitch, ideally with the entire team. You should take enough time for a briefing, as the effort involved should not be underestimated. The more professional the process, the better the pitch outcome. At the start, you need to precisely define the requirements for the selected agencies. It's about determining the scope of the project and the expectations of the agency in detail. All decision-makers in the company should be involved in this. Also, provide background information, as the agency is not yet familiar with the company.

These components are essential for a good briefing:

• A clearly articulated task with all necessary background information about the company and the current situation. This includes the competitive environment and the company's objectives.
• Expectations and requirements: What does the company expect from the agency in terms of timeframe, budget, and experience?
• Can the company provide additional materials? This includes things like advertising materials, market research results, or brand guidelines.
• Provide contact information. These are names and contact details of representatives within the company who are responsible for collaborating with the agency.

All stakeholders should come together at one table. Every employee, every department must have the opportunity to provide input. The IT department is especially important in this context, to consider all necessary interfaces. Often, it's the little things that don't work right away. The IT area is particularly sensitive here, as hardly any project is without an IT component. In these meetings, everyone has the opportunity to express their opinion. Misunderstandings and sensitivities can be cleared up in this way. Determine the responsible individuals and name contacts for the agency. Always answer inquiries promptly. This includes accessibility on all channels and communication via email. Visit the agency and get a first-hand impression on-site. This builds trust and provides initial insights into the service provider's working methods.

What should your campaign cost? Provide the agency with a precise framework so that they can align their briefing accordingly. Clarify in advance what can be achieved with the available budget. State everything as specifically as possible, as this highlights the seriousness of your project. If several agencies are involved in the briefing, the specifications must be comparable. Only in this way can you choose the suitable advertising agency.

Many companies desire a rapid implementation of their project and don't want to get bogged down in bureaucratic details. However, these are essential for a smooth process. Therefore, there can be a gap of up to two months between the briefing and the start of the project. But by then, all obstacles have been cleared, and important questions have been addressed. You must thoroughly describe the marketing and communication goals so that everyone understands the intended direction. Obtain ample feedback from all sides, including employees not directly involved in the project group.

Checklist for the optimal briefing:

• What task is given?
• Description of the current situation.
• Are the project goals specific and measurable?
• Which target audience should the company address?
• Technical requirements, interfaces, IT systems.
• A defined timeframe.
• Background information about the company.

Since you are sharing your internal data with another company, it makes sense to sign a non-disclosure agreement (NDA). If possible, provide the data on an internal server or via secure data connections. Also, consider data protection regulations, as the marketing agency is protected against unauthorized appropriation of their services. If you want to adopt individual components, the agency should agree. This includes photos, films, music, and slogans. Pure ideas that have not yet taken shape are not protected. Specific details can be set in a presentation agreement. If you are unsure how to proceed, a lawyer can provide information.

Even during the development of a briefing, you can start searching for the right agency. This can be done through recommendations, Google, or social networks like LinkedIn or Xing. There are specialized agency directories on the internet where you can find the right partner for you. Here, you should determine if the agency is genuinely interested in collaborating with you. This is ascertained during the so-called "rebriefing," where you engage with the agency's responsible project consultant. If you are on the same wavelength, nothing stands in the way of collaboration.

The most important thing about a pitch is fair treatment of one another. Only then can you get the most out of the collaboration. Everything rises and falls with the briefing, which needs to be well-prepared. This way, agencies can present their proposals in a comparable manner. If it doesn't fit, communicate it fairly, as it might be a better fit for another project. The advertising agency also appreciates feedback, as it helps them optimize their presentation processes. Open dialogue between the companies can make many things easier. As a full-service agency, we offer you comprehensive solutions for your online marketing strategies. Feel free to contact us for a free initial consultation.

Young companies face numerous challenges after starting up. Not infrequently, the hurdles are so great that Start Ups have to give up after the first or second year after founding. So that it does not come at all so far, we arranged you as Full service agency for on-line marketing (Munich) the largest hurdles and the suitable Start up consultation in our Blog article clearly.

Start Ups tend to focus on the pure idea and go to work full of euphoria and zest for action. While such motivation is laudable, it does not make for business success.

The idea alone is not enough. A sound business model that is sustainable in the long term is crucial. Take the first hurdle by not confusing business idea and business model.

You can't make money on the basis of a business idea. Here it is important that you develop a business model and a business plan that makes it possible to convince, for example, also in the context of crowdfunding and to work out the economic potential. Take your time and work out your business model in detail, which will be convincing.

For startups, it makes sense to seek external expertise and possibly also operational support in the form of startup consulting.

In many cases, the founding team brings important know-how with them, but sometimes the necessary experience is lacking, especially when it comes to implementing, among other things, start-up costs and expenses but also possible financing of the business model or marketing in a goal-oriented manner.

Young companies should not shy away from seeking help and professional advice in order to easily overcome existing hurdles and avoid beginner's mistakes.

Surely you are aware that starting a business costs money and involves expenses and investments. Costs are incurred in various areas, including buildings, office equipment, personnel, administration, and sales and marketing. The development and marketing of products and services is also associated with costs, for example for design, product development and materials.

In addition, there is the risk that, especially at the beginning of your start-up, no profits are made yet and the costs still have to be covered during this time.

Take a close look at the figures in order to avoid the risks of over-indebtedness and impending insolvency and to act in a well-founded and secure manner right from the start. Make use of detailed controlling and keep an eye on all figures and developments at all times.

The financing of your young company is one of the most important factors on the way from a business idea to a sustainable business model.

In this context, explore the financing options and ensure access. Financing can be realized, for example, through bank loans, development programs, venture capital, business angels or even crowdfunding.

The latter represents an interesting alternative. Crowdfunding is a swarm financing via equity or equity-like funds in the form of loans or silent partnerships. Investors are mostly individuals who are recruited via a crowdfunding campaign.

In order to be able to inspire financiers for crowdfunding projects, it is crucial to have already overcome the hurdles 1-3 in order to convince sustainably with a financing and to make the company interesting for investors.

You can find more information about this in our blog post Start Up - Crowdfunding & Consulting - Online Marketing Munich.

It is good if you yourself are convinced of your product, however, this does not mean that your target group is as well. For this reason, marketing as well as the appropriate marketing strategies are among the essential building blocks for successful startups.

You may lack ideas for a suitable marketing campaign or the resources to create your own website. Let our Online Marketing Munich team advise you and find ways to attract the attention of your target group and create an optimal customer journey.

Get started with your newly founded company and take targeted hurdles that still separate you from your success.

Learn more about how to realize a swarm financing, crowdfunding campaign or marketing for startups, among other things. Talk to us about the options that exist.

Companies face greater challenges when they have to realize all marketing and advertising needs offline, online via their own website or via various digital platforms. With a full service agency and a team of experts from different disciplines, you implement comprehensive strategies and efficient solutions in practice. Today, we describe what is meant by a full service agency, what tasks it takes on and what the benefits of collaboration are for companies.

The term describes a special service provider that maps a comprehensive range of services and the appropriate value chain in digital marketing. Starting with consulting, through planning and operational implementation to success controlling, companies receive all services from a single source - the full service.

A full service agency covers a range of tasks that deal with consulting, conception and implementation in the areas of online marketing, web design and development, and corporate design.

Possible areas of responsibility may include, among others, in online marketing individual strategies around SEA, SEO, email marketing and performance marketing, in social media Social media refers to online platforms and services that allow users to create content, t... marketing, personal communication via channels such as Facebook, LinkedIn, XING, YouTube and Instagram, in web development, flexible programming, or in mobile app development, mobile applications that offer a total package of functionality, design, usability and security count.

Many companies are aware of the importance of marketing, but in practice it is difficult for them to give it the attention and workload it deserves.

This is where a full service agency comes into play, either supporting the company's internal marketing department or independently implementing strategic campaigns and operational measures.

Working with a full-service agency saves costs and frees up resources for other activities within the company. An agency coordinates all measures in the marketing mix individually and offers seamless monitoring of the effectiveness of all activities on the basis of modern software solutions. In this way, you can keep an eye on the performance of all online marketing measures via performance marketing.

In the area of online marketing, our team in Munich offers you analysis and strategy, checks the status quo in this context and develops online marketing strategies suitable for your company.

In the area of search engine advertising (SEA) we realize important advertising goals and help you to address your target group exactly where they are. With the support of search engine optimization (SEO), we ensure that you are found well in the organic search results on Google and other search services.

Via e-mail marketing, we address your customers personally and provide them with tailored offers and information that clearly stand out from the competition. With the help of social media marketing (SMM), we maintain your customer relationships with you in social media.

Performance marketing helps us to coordinate communication tools in such a way that transparent results are achieved.

We at Media Beats are also your contact if you want to have a professional website created. In addition, we create interface design (UI / UX design) for first-class user interfaces that leave a positive user experience with the target audience.

In the app design and development segment, we create individual apps for you, adapted to the appropriate platform.

On request, we develop web concept and strategic planning with you and realize applications in the appropriate web development.

We are also there for you in the area of corporate design and implement print, logo design, brand and moving image for you.

A full service agency offers everything your company needs for online marketing and advertising under one roof.

Crucial to implementation are well-planned campaigns that are specifically tailored to the respective target group and deliver creative content and offers with real added value.

Let us advise you and realize solid customer relationships and sustainable sales increases in the long term. We look forward to your inquiry.

nftmarket and non-fungible tokens (NFTs) are being fueled not least by media-savvy sales such as Jack Dorsey's $2.9 million NFT tweet or the sale of the Beeple NFT for $69 million, and are increasingly being discussed in companies as a hot topic in online marketing. This is because NFT marketing opens up new options for interacting with individual target groups and customers. The team at our full-service agency has looked into the trend and provides a compact description of how NFTs can be used in marketing.

The abbreviation NFTs stands for Non-Fungible Tokens a one-to-one digital token that is neither exchangeable nor divisible and defines the usage rights to digital or even physical assets.

Through the use of NFTs, digital assets can be protected from copying or sharing and allow them to be purchased. By purchasing on the nftmarket, the buyer in most cases receives a reference, for example a URL, which leads to the digital content, but does not provide the actual online file.

NFTs are based on a so-called blockchain, which uses the same technology as cryptocurrencies. The mediated reference is stored with a firmly defined verification number within the framework of a blockchain. However, unlike cryptocurrencies, NFTs are unique, non-exchangeable, and one-of-a-kind. Cryptocurrencies, on the other hand, hold options to acquire shares.

The term "minting" refers to the minting of online artwork. In this process, an originator can turn a digital file into a crypto collectible and thus mine and sell it. Once stored on the blockchain, it is no longer possible to convert or delete the digital object.

In addition to the digital scarcity of assets on the web3, individual usage rights and the emotions associated with them also play a primary role in NFTs.

It's about the origin of the digital collectible and the story behind it, which can now also be acquired dematerialized on the Internet thanks to the age of digitization.

Non-fungible tokens can be used wherever individual objects in PC games, art, music and much more are assigned to an asset and made tamper-proof.

In this context, you might get the impression that NFTs are completely new, but blockchain-based technology dates back to 2012.

Not only investors and artists have discovered the Non-Fungible Tokens for themselves, but also more and more companies rely on NFT marketing.

1. 1. Branding: companies use NFTs around their communication and company branding. In this context, for example, customers, fans and followers of the company can be rewarded with NFTs in online marketing. Create a suitable community in which discounts, shipping or even digital products are linked to a value via Non-Fungible Tokens. Using this approach, you can increase the attention of your target group, retain existing customers in the long term, and thus strengthen your overall branding.
   2. Target group development: A specific customer group in particular responds to digital collectibles and the associated NFT marketing. In countries like the U.S., about 25% of Generation Y (born in the early 1980s to late 1990s) already invest in non-fungible tokens today.
   3. Social Media & E-commerce: Instagram's parent company Meta announced in 2022 to embed NFTs on Instagram and provide the Digital Collectibles feature. This will allow creators and artists to use NFTs. Until now, a select group of digital creators have been allowed to mint and sell NFTs directly from the social media Platform to imprint and sell it. In the e-commerce space, the first non-fungible token was introduced by the Händlerbund in Germany back in 2021.
   4. Metaverse: In the so-called metaverse (digital space with interplay of virtual, extended and physical world), companies can present new products and secure usage rights via non-fungible tokens. Customers can also be offered unique, digital goods via NFTs using avatars.

In our follow-up blog post, you will learn all the important information about NFTs on Facebook and Instagram.

The linking of the world's second largest search engine with one of the most popular online store systems, offers many exciting opportunities for Shopify merchants. With the new YouTube cooperation, a store can now also be linked to YouTube. Thanks to the Shopify app "Google Channel" in the backend of the store software, YouTube can be used as a sales channel. With this, you transfer your assortment to the YouTube channel to sell it there.

This way, store operators present their products within the YouTube account, for example under videos or during a livestream. You meet your target group where they are. This takes your YouTube marketing to a whole new level. Live shopping is also on the rise in Germany. Until now, viewers had to leave YouTube to order something on the retailer's store. This step is now eliminated.

When influencers as well as brand manufacturers are able to sell their products live, the video streaming platform becomes a shopping channel. This makes the Google subsidiary a direct competitor of Amazon, as it has an enormous reach. More than two billion users log on every month. So far, Amazon, the largest retail platform, has not entered sales via social networks. There is a real gap here. The trading platform does not allow any integration or linking of videos in Facebook or Instagram.

Google is thus drawing the logical conclusion, because TikTok is the pioneer of this development. The social network has already integrated Shopify. Here, retailers and manufacturers sell their products directly in the video with a sales button. Now Google is following suit with a strong partner.

There are three ways for Shopify merchants to distribute their products on YouTube:

• in livestreams
• via video
• with the store tab

Even inventory can be synced during the broadcast. Users can see in real time whether a product is in stock or not. The important thing is to keep shoppers on the platform so that no intermediate step is required. This can further strengthen the shopping experience by making it easier for retailers and creators to reach their customers on YouTube.

During the live shopping event, there is a picture-in-picture playback in which customers click on the product and make a purchase. In contrast to teleshopping as it is known from television, they react directly to what is presented. They ask questions and are entertained. While the video is running, the order is placed.

In the videos that are permanently on the web, the retailer marks certain products and places them by the video. The "store tab", offers the function, of an organized product selection in a separate tab, within the channel. So you know it also from Instagram or TikTok. The tab is added to the YouTube channel of a company. If the product is no longer available, it automatically removes itself from the product list. Thus, no manual rework is required.

The Shopify integration offers the advantage that all product descriptions such as names, images and prices are up-to-date. The ability to subscribe to YouTube channels can strengthen customer loyalty. This results in follow-up purchases. This type of shopping offers the advantages of newsletters, stores and contact options in one product. YouTube is thus expanding the streaming service into a full-blown e-commerce platform. In the U.S., many of the new features have been rolled out since the summer.

YouTube Shopping with Shopify offers these functions:

• place products in YouTube videos
• automatic synchronization
• live sales
• Sales channel tracking

Merchants track sales performance directly from the Shopify backend. This provides an overview of all sales channels. Nothing stands in the way of networking with one's own community. The platform thus offers multiple sales channels, making it a permanent fixture in e-commerce. These include mobile applications, social media Social media refers to online platforms and services that enable users to create content, t... , marketplaces, brick-and-mortar commerce, and a powerful back office. Customers want to store around the clock, regardless of opening hours. Shopify is reliable and easily scalable, so it can be used by businesses of any size.

More features are being added all the time to provide online retailers with the best possible conditions. With the help of Shopify, YouTube Ads can also be created and embedded. There are many useful extensions in Shopify's ad store. There is a lot of potential here, especially when the competition is big and products are interchangeable. Then video formats are well suited for sales promotion.

If you don't have time to deal with this issue, we as an online marketing agency will be happy to help you with the implementation. As a full service agency we take care of your marketing and support you with shopping ads, video ads, Google Ads.

To use YouTube Shopping, you need to download the Google Channel app from the Shopify app store. There you will find the YouTube Shopping section and sign in with your YouTube account details. After linking, select the products you offer for sale under Monetization and Shopping. Thanks to the many extensions in the app store, even smaller companies manage to get in here.

Google is moving steadily in the direction of e-commerce, with all its offerings. The company is even linking its central search engine with online commerce. Shopify offers the ideal platform for this, with a wide variety of interfaces to other marketplaces and social media. Integration with other networks should be as easy as possible. This provides each merchant with the most flexibility possible. TikTok has led the way in China. The social network now wants to repeat this in Europe, and Google and Shopify want to prepare for this. Other networks such as Netflix could also come into play, as even more customers can be targeted through collaborations.

Shopify's new feature offers many new opportunities, because products can be presented perfectly in moving images. They are vivid and offer added value for the user. For example, when someone uses or demonstrates the product in front of the camera. With a good story behind it, it offers an exciting shopping experience. Retailers who rely heavily on video have a clear advantage here. All those who are not yet relying on it now have a reason to start.

The world's largest online video platform has announced that new ad formats between videos on YouTube Shorts will be ready for YouTube marketing in 2023. To compensate advertisers for the ad revenue they generate, YouTube is adapting its partner program, making it easier to monetize on short-form channels. What challenges and potentials does the new ad format bring and how can these YouTube Ads be aligned with other revenue streams on YouTube? Our Online Marketing Munich team has done the research for you.

The developments in Google's search behavior are constantly changing, and with them the requirements for effective online marketing. Google reacts to this and makes it possible to create short videos with YouTube Shorts, edit them and share them with the community.

All you need is a smartphone and the Shorts camera in the YouTube app. Using the various shorts creation tools, you can create clips with a maximum length of 60 seconds in no time.

In a nutshell, this means YouTube shorts are like YouTube videos, only shorter. According to YouTube, shorts now average over 30 billion views per day. This is an important signal that the popularity of short videos and the increased focus on them is hitting a nerve.

Until now, monetization for YouTube marketing in shorts was only possible through the YouTube Shorts Fund. This is a $100 million fund that will be distributed over the period 2021-2022 and will give shorts creators the option to request payment from the fund for their shorts.

This will allow creators of YouTube shorts to earn between $100 and $10,000 depending on viewership and engagement for their shorts. The Shorts Fund was seen as the first step toward monetization for shorts.

With growing viewership, YouTube shorts are making up an increasing share of YouTube usage. YouTube is responding to this trend by placing a new ad format in shorts to generate new monetization options for advertisers.

Also new: Until now, YouTubers needed 1,000 subscribers and 4,000 hours of YouTube playback time in a single year to qualify for YouTube's longstanding monetization service.

The 1,000-subscriber requirement still applies, but YouTube wants to ensure that YouTubers can run ads even if their videos are only a few seconds long. YouTube is waiving the playback time requirement for YouTubers who achieve at least 10 million views of short films over a 90-day period.

YouTube's traditional affiliate program offers advertisers 55% of the ad revenue they generate, while the other 45% goes to the platform. With the YouTube Ads cost for shorts, the split is reversed.

However, YouTube Ads costs are still profitable for advertisers, because shorts can be created without much effort, offer the potential of an additional advertising channel, and at the same time serve as an interesting lure for the main YouTube feed of companies.

Neal Mohan, YouTube's Chief Product Officer summed up the evolution at the Made On YouTube live streaming event, "YouTube's industry-leading partner program changed the game for long-form video. Now we're changing the game again, this time by opening it up to short-form creators and introducing revenue share for shorts."

This is the first time YouTube has allowed revenue sharing for short-form videos to be offered at scale on a platform, opening up another opportunity for video content monetization.

In this context, the question of how you can profitably use YouTube Ads for shorts in your company and what options exist for this is certainly interesting for you?

Our full service agency supports you from the development of a suitable strategy to the practical implementation of the new ad formats in shorts. Arrange a personal meeting with our Online Marketing Munich specialists. We look forward to getting to know you. Strategie bis zur praktischen Umsetzung der neuen Anzeigeformate in Shorts. Vereinbaren Sie ein persönliches Gespräch mit unseren Online Marketing München Spezialisten. Wir freuen uns darauf, Sie kennenzulernen.

In the Online Marketing of companies, everything revolves around accompanying potential customers on their customer journey from the initial contact with products or services to the actual conclusion of the purchase. The so-called AIDA approach is used, which is divided into the 4 phases Attention | Interest | Desire | Action. The ACCRA model extends AIDA by a decisive point. The team at our agency for online marketing in Munich has taken a closer look at the advantages of ACCRA for you. AIDA-Ansatz angewendet, der sich in die 4 Phasen Attention | Interest | Desire | Action unterteilt. Das ACCRA Modell erweitert AIDA um einen entscheidenden Punkt. Das Team unserer Agentur für Online Marketing München hat die Vorteile von ACCRA einmal näher für Sie beleuchtet.

Similar to the AIDA model, the ACCRA model combines the 4 phases Awareness | Consideration | Conversion | Retention, but expands them by the 5th phase Advocacy, which deals with customer care and retention after the actual purchase.

We will explain later why this extension is so important for the customer journey and the associated online marketing. In the following, we will first describe the 5 phases of ACCRA.

In this first phase, it is important that your target group becomes aware of your products or services in the first place. This is made possible, among other things, by using the company's own web pages, which provide a range of information that can be called up at any time in order to awaken a possible need in the prospective customer.

In this phase, potential customers start thinking about how they can use your offer to fulfill possible needs or solve problems. They engage intensively with guidebooks or blogs.

Here it is important for companies to deliver a real added value and clearly highlight the advantages of the offer. web design and Web Development help not only to ensure a professional and consistent look on websites and social networks, but also to position the most important information in the right places. In this context, Search Engine Optimization also plays an important role.

Phase 3 is all about making sure your target audience is ready to convert, does so, and becomes a customer. This doesn't necessarily have to be an immediate purchase, but can also be conversions in the form of newsletter subscriptions, downloading whitepapers, arranging an initial meeting, and many other aspects.

The focus of this phase is on retaining the newly acquired customers in the long term. In this context, it is important to stay in close contact with your customers and to provide them with information and offers that bring lasting benefits, even after the conversion.

The ACCRA model not only focuses on the customer much more intensively than the AIDA model, but also sees phase 5 as an opportunity to turn loyal customers into brand ambassadors.

This means that customers recommend your products and services offline and online to family and friends via personal recommendations or to strangers with experiences and reviews.

Promote this form of marketing by using appropriate platforms for the evaluation, which can include your own web development, but also evaluation portals or comment functions in social networks can serve as a basis.

The ACCRA model takes into account the fundamental areas of customer loyalty and recommendation by customers. With this approach, the customer journey is further accompanied by marketing and online marketing activities and you avoid losing sight of your customers.

Instead, you achieve that your customers are convinced of your brand, like to buy from you again and become regular customers.

In addition, you automatically generate a high level of customer loyalty, which ideally develops so well that your customers are happy to recommend your offering to others.

So-called touchpoints, where customers come into contact with your company on their customer journey, can be found throughout the entire customer journey.

At this point, it's good to know that there are direct and indirect touchpoints. At direct touchpoints, customers come into contact with your company directly via phone calls, chats, or in a personal conversation, among other things. Indirect touchpoints include your websites, social media channels, and other touchpoints.

Whether direct or indirect touchpoint, make sure you don't make false promises and are authentic. Be sure to have important information ready, thereby establishing the customer's sense that they are the focus of your attention.

Recommendations made by your customers are a strong sales argument and are optimally taken into account within the framework of the ACCRA model.

Focus more on your customers and their needs and ensure intensive and long-lasting customer loyalty from which both sides benefit. We would be happy to support you with our full-service agency in the practical implementation.

SEO marketing ensures good visibility on the Internet. How you can achieve this visibility, explain the online marketing specialists with helpful tips for successful SEO marketing.

A website can only be found well if it is technically and content-wise flawless. Therefore, search engine marketing is an important strategy for success on the web. With search engine optimization, a web presence can be adapted to such an extent that it achieves relevance for the search engines. The goal is to achieve a higher ranking in the search results. The cornerstone for this is information that solves the searcher's problem. Therefore, the content must provide added value for the reader.

A website or an online store are only visible if the search engine algorithm recognizes them well. Therefore, a web presence should meet the technical requirements of Google and Co. There are up to 200 ranking factors that are crucial for a top placement in the organic search results. In addition, there are other aspects outside the own page.

Hier gibt es zwei große Teilbereiche, die Onpage-Optimierung sowie die Offpage-Optimierung. Damit kann der Webmaster selbst Einfluss auf das Suchergebnis nehmen, damit die Webseite möglichst weit oben auftaucht.

Die Onpage-Optimierung erfasst alle Maßnahmen, die sich auf der Webseite verändern lassen. Dazu zählt die inhaltliche Anpassung, die Linkstruktur sowie technische Aspekte. Wichtig ist nicht nur das Ranking, sondern auch die Nutzerfreundlichkeit einer Webseite. Lässt sich alles gut bedienen und finden sich die Nutzer auf der Webseite oder dem Online-Shop gut zurecht? Nur eine einwandfreie und schnell ladende Webseite führt zum gewünschten Ergebnis. Das bedeutet, dass Sie an Ihrer Webseite kontinuierlich arbeiten müssen, denn Google passt seine Algorithmen ständig an. SEO Marketing ist keine Maßnahme, die nur einmalig durchzuführen ist.

Welche Onpage-Maßnahmen sind es, die zum Erfolg führen? Wichtig sind zunächst einmal die Texte und Inhalte auf der Seite. Diese müssen einzigartig, hochwertig sowie aktuell sein. Mit veralteten Inhalten kann niemand etwas anfangen. Schreiben Sie immer für Ihre Zielgruppe und nicht für die Suchmaschine. Hochwertige Inhalte erreichen einen guten Platz, denn Google möchte genau das ausliefern, das zu den Suchanfragen passt. Nützliche und unterhaltsame Informationen gewinnen immer mehr an Bedeutung. So lassen sich neue Inhalte und Informationen regelmäßig als Blogartikel veröffentlichen. Suchmaschinen indexieren aktuelle Inhalte häufiger als ältere Informationen. Webseiten, auf denen sich nie etwas ändert, rutschen im Ranking ab und verschwinden schließlich auf die hinteren Seiten der Suchergebnisse.

Your content should be unique and clearly differentiated from the competition. What are you particularly good at? What makes you stand out from the competition? You can never go wrong with tips and solutions to problems. Your texts should be clearly arranged, without long text deserts. Prospective customers usually skim the text before they delve deeper. This also includes the appropriate images, which should come from you if possible. Your own images look much better than purchased stock photos. If possible, use multimedia and add videos to liven up the content.

To generate traffic on the website, the choice of appropriate keywords is essential. You should orientate yourself on the language of your target group. Use only one main keyword per content page. This should be found in the headlines and at the beginning of the text. Thanks to various tools, you can check what your target group is looking for. The market offers many different SEO tools, some of which are even free. For example, the Keyword Planner from Google.

The technical side of a website is also important. Here, the selection of a suitable content management system that is easy to use helps. Many systems are already preset so that the technical adaptation is not difficult. The prerequisites are fast loading times and that the website can be displayed equally well on all devices. Since many people go online with mobile devices, a responsive web design is a must. Only use software that is up-to-date. A website that doesn't open quickly loses trust. Loading speed is a crucial ranking factor for search engines.

Patience is needed in SEO marketing, because search engine optimization does not work overnight. Before rankings improve, it can take time, because Google first takes a hesitant look at the websites. It can take three to six months before the homepage appears in the top positions. If users jump off again and again, the search engine notices this and the page drops. That's why we need to know what interested parties are looking for.

There are numerous tools available to support this, such as:

• Keyword analysis
• Tools for ranking analysis
• Linkbuilding-Tools
• Tools for technical analysis of a website

Um mit SEO Marketing Erfolg zu haben, muss die Webseite im Netz bekannt und gut zu finden sein. Dafür reicht die reine Onpage-Optimierung nicht aus. Eine Homepage ohne Verlinkung steht allein im Netz. Daher muss sich die Webseite oder der Shop mit anderen Seiten verlinken. Links, die von anderen Seiten auf eine Webseite verweisen, sind sehr nützlich. Es ist eine klare Weiterempfehlung.

Dabei sollte die empfehlende Seite gut zum Thema passen. Es kommt primär auf die Stärke und Popularität der verlinkenden Webseite an. Auf keinen Fall sollten Sie Backlinks kaufen oder einen unnatürlichen Backlinkaufbau betreiben. Backlinks sollten im Idealfall freiwillig gesetzt sein. So könnte ein Zulieferer auf Ihre Webseite als Ansprechpartner verweisen. Mit der Offpage-Optimierung verbessern Sie die Reputation Ihrer Firma und erhalten relevante Besucher von anderen Webseiten.

Signals from social networks that refer to one's own website can have a positive effect on the user frequency of a website. These are usually user ratings, likes or positive comments. So you should be active in the social networks and promote your website there as well.

Using Facebook, Instagram, or TikTok can be useful because that's where your target audience hangs out. Social networks offer many tools to narrow down the appropriate target audience. However, you need to adapt to the language and trend in the networks. The content should not be too promotional. If you get numerous links from the social networks, you are relevant for the search engine. For this, your content must be popular and up-to-date. Intensive social management is necessary here.

Schlussendlich gibt es unheimlich viele Faktoren bei dem Thema Suchmaschinenoptimierung zu beachten. Gerne beraten unsere Online Marketing Spezialisten Sie zu diesem Thema.

In terms of marketing trends and online marketing, Web3 opens up fantastic opportunities for brands and advertisers willing to embrace new technologies and online marketing strategies. In particular, it is about creating a system of trust and security as well as a user experience with added value that meets with broad acceptance. Our online marketing agency in Munich has taken a closer look at Web3 and summarized the most important points for you.

The term Web3 or Web 3.0 refers to a vision of the future that anticipates the development of the Internet in a few years. This describes the next generation of the World Wide Web, which will be accompanied by a number of new technologies.

These include cryptocurrencies (digital money) and blockchains (forgery-proof, distributed data structures with transaction logging) as well as an overall decentralization of the Internet.

Des Weiteren ist vom Ansatz der „Metaverse“ (digitaler Raum, der durch das Zusammenspiel virtueller, erweiterter und physischer Realität entsteht) und der Anwendung von KI (künstlicher Intelligenz) die Rede.

It is assumed that the Web will act independently of large companies, but that users will become more independently active and move further into the foreground.

Unlike in the past, users could then even create their own platforms and use them to conduct transactions. Web 3.0 assumes autonomous and personalized web behavior.

With the proclaimed fairness and transparency, companies in Web3 should have the opportunity to change the relationship between their brands and their customers in the long term. Customers are no longer seen as consumers, but as a stakeholder community.

To enable the transition to Web3, companies need to experiment and rethink their relationships with consumers, strengthening and creating mutual appreciation. Critical to this is true consumer empowerment in terms of data sharing, ownership, and equity. Web3 unlocks new, previously unimaginable opportunities that companies can leverage to create connections with consumers and communities. Brands will be able to raise a new generation of digital natives and early adopters who seek more exclusive and honest ties. Most brands to date practice a command-and-control approach to marketing. In a Web3 world, brands need to start thinking about a decentralized style guide and direct consumer engagement with the brand.

If the approach can be realized, Web3 will change everything. It's about reinventing customer experiences and relationships and not just generating a community, but evolving or completely rethinking brands in community.

In this context, experts also talk about a next web and the next era of brand engagement, combined with constant value and strengthening of a community.

First, regulators are needed to create the space for innovation and learning alongside clear boundaries and accountability enforcement.

In addition, advertisers should invest responsibly in partners, content and infrastructure, and marketing strategies.

The technologies used to do this must be designed based on ethics, inclusion, and security. But there is also a need for users to collectively generate and build trust online.

Marketing innovations that focus on customer experience as well as empowerment will smooth the transition between Web2 and Web3.

Web3 is about how the next chapter of the Web reshapes the relationships between people, businesses and information. This will require reinventing touchpoints and customer journeys, among other things.

Companies face the challenge of using new technologies to capture attention, engage people, and create innovative experiences that foster community and ultimately loyalty.

Want to revolutionize your customer experiences today? We are happy to assist you with our agency for online marketing Munich.

There's actually another deadline extension until 2024 for Google's third party cookies: the speculation surrounding Google Cookie Tracking and Privacy Sandbox technology is not abating. Cookies have long been criticized by data privacy advocates, especially so-called third-party cookies, which can be used by advertisers to date as part of online marketing efforts via third-party vendors to track customer user behavior and create user profiles. Again and again we are asked in our agency for online marketing Munich, when a possible end for online marketing strategies around Google Third-Party-Cookies will come. The first thing that is clear is that there has been another postponement. Here are the most important facts about it.

Tracking with third-party cookies are cookies (small text files that the Internet browser stores on the computer) that are not generated by the advertiser itself, but by third parties via targeting pixels, advertisements or similar. This allows relevant information to be collected in online marketing, for example on age, origin, gender and data on user behavior, in order to use this for personal online marketing measures.

A third-party cookie therefore records the course of pages on a website. Often, however, the cookie used only acquires the most valuable data when it is recognized on another website. This makes it possible to target personal advertising based on the user's consumption behavior and user profile.

This form of advertising is still popular with companies, but is also under fire time and again due to data protection issues.

Originally, Google had already been planning to gradually reduce cookies for quite some time in order not to scare away the target group of advertisers. For this reason, there was talk of an end to third-party cookies in 2022. We had already reported on this in this blog post: Cookie Tracking and E-Privacy - Current Status and Outlook 2022.

In terms of privacy and competition on the Internet, Google had placed all action steps themselves under regulatory oversight by the UK Competition and Markets Authority (CMA) and the Information Commissioner's Office (ICO). These were to approve the further development around the Privacy Sandbox API. However, delays have already occurred in the past due to the self-imposed control mechanisms.

Originally, tracking by third-party cookies in Chrome was supposed to be stopped by the beginning of 2020. Currently, Google explains that the ban on third-party cookies has been postponed again until the end of 2024. This means that the current tracking will not be replaced by Google's Privacy Sandbox for at least 2 years.

The corporation explains that this decision has to do with the Privacy Sandbox technology, which is supposed to replace the technologies used so far with privacy-compliant ones. However, the FLoC system, which had already been developed, was torn apart by data protectionists and was not even used in the European region.

Google also says it needs significantly more time to develop and test subsequent technologies. For this reason, the launch of the Privacy Sandbox API is not expected until the third quarter of 2023 and the complete abolition of third-party cookies in the second half of 2024.

According to its own publications, Google is currently working intensively on testing a new series of Privacy Sandbox APIs with the aim of protecting the privacy of users and harmonizing it with online marketing measures.

However, it remains to be seen whether this project will succeed in the newly set time frame until the end of 2024.

In addition to the use of cookie tracking previously used, companies should keep an eye on new developments and keep up with the times in your online marketing. We will be happy to support you in this and work out individual strategies with you. Let us advise you on online marketing!

The digitization of companies is picking up speed. This is particularly noticeable in marketing, because there are more and more marketing channels to play with. In small and medium-sized businesses, there is often not enough time for this. And it's not just about sales channels such as the website, Social Media or E-Mail Marketing. Many other processes can be digitized and automated. Marketing automation is designed to make everyday marketing tasks more efficient and customer-centric. To this end, marketers have a range of tools at their disposal to manage these tasks. This allows new customers to be acquired and existing customers to be maintained efficiently, without too much effort.

Der Kontakt von Mensch zu Mensch ist besonders im B2B Marketing sehr ausgeprägt. Dennoch ist gerade in diesem Bereich Marketing Automation besonders effektiv. Kontakte lassen sich auf diese Weise hervorragend vorbereiten. Unternehmen erkennen potenzielle Kunden viel schneller als dies mit herkömmlichen Mitteln möglich wäre. Die Firmen verlieren Kunden und Interessenten nicht mehr aus den Augen und begleiten sie auf ihrer Reise durch den Vertriebsprozess. Durch automatische Berührungs- und Kontaktpunkte bleibt die Verbindung zum Unternehmen länger aufrecht.

Prospects change marketing channels regularly, so companies must try to keep up. They meet their target audience where they are. Automation helps analyze customer behavior in seconds. The advantage of Online Marketing is that all measures can be measured and readjusted. Today's customer is demanding, because he expects interaction in both directions. He wants to communicate with the company at all times. Therefore, small and medium-sized companies also benefit from it, because the effort to win a customer is reduced.

Most interested parties fade out classic advertising. Too many stimuli are flooding in on the users. They search specifically for information in search engines and social networks. The Internet is a pull medium, so the company has to show up wherever the customer is in order to get information.

Marketing, sales and customer support synchronize their contact channels to get a common view of customer data. With software-driven automation, it is much easier to understand potential customers with all their needs and interests. This is the only way companies can identify and respond to individual needs. Automated customer journey management enables real-time monitoring and offers content personalization.

The bond with a company is no longer as strong as it was a few years ago. If service is not immediately on hand, there are enough alternatives on the web for customers to switch to. Intelligent tools help employees respond quickly to inquiries. Contacts sorted by topic can be immediately forwarded to the appropriate team. This promotes customer loyalty.

The effort required to accompany the customer is significantly less than with manual support. User-oriented content plus existing customer care can be significantly improved in this way.

• effective customer acquisition
• suitable leads for sales
• target group specific marketing campaigns
• time and cost savings
• personalized communication
• more freedom, as recurring actions run automatically
• better customer understanding

Inzwischen gibt es vielfältige Softwareangebote auf dem Markt, die den Unternehmen einen klaren Wettbewerbsvorteil verschaffen. Bei erklärungsbedürftigen Produkten und Dienstleistungen dauert es länger, bis Kunden eine Kaufentscheidung fällen. Hier sollten Sie den Interessenten öfter kontaktieren. Insbesondere im B2B Marketing, bei E-Commerce Angeboten sowie digitalen Produkten lohnt sich die automatische Kundenbetreuung. Dies lässt sich völlig unabhängig von der Größe einer Organisation implementieren. Besonders der Mittelstand profitiert davon, weil hier die Manpower in der Regel nicht ausreicht, um komplexe Marketingaufgaben manuell zu erledigen.

With marketing software, the following tasks can be completed automatically:

• Create and manage landing pages
• Manage newsletters
• E-Mail Marketing
• Qualify leads
• Contact management
• Analysis and reporting
• Multi-channel communication

Viele Softwareangebote machen Einzellösungen überflüssig, da sie alle Funktionen unter einem Dach vereinen. Der Webauftritt, Social Media, Customer-Relationship-Management sowie das Marketing sind dabei durch Schnittstellen eng miteinander verknüpft. Den Besuchern liefert die Software die für sie relevanten Inhalte datenbasiert aus. So betreuen verhaltensbasierte und automatische Arbeitsabläufe die Kunden rund um die Uhr. Wichtig ist die Integration der Software von Drittanbietern ohne nachträgliche Programmierung weiterer Schnittstellen. Dadurch lassen sich Folgekosten vermeiden. Als Full Service Agentur we provide comprehensive advice on selecting the right solution for your company.

The digital age has long been here and continues to advance - but how well are companies really prepared for digitization? You can't get past the topic of digitization today with sub-areas such as SEO (Search Engine Optimization), SEA (Search Engine Advertisement), Content Marketing, E-Mail Marketing, Social Media, Display Advertisement oder Affiliate Marketing vorbei. Dennoch sind erstaunlich viele KMU und sogar Konzerne zum aktuellen Zeitpunkt in der Praxis mehr als schlecht auf die Digitalisierung vorbereitet. Wir haben uns in unserer Full Service Agentur München die Hintergründe einmal näher angeschaut, zeigen Ihnen, worauf es im Digital Marketing ankommt und wie die Umsetzung im Online Marketing dazu aussehen kann.

Companies are now in a position to work completely independently of time and place and thus to hold online meetings or home offices, among other things. This makes very flexible time management possible, allowing employees to freely arrange their working hours and thus achieve an optimal work-life balance.

With the help of selected online marketing strategies, digitization enables a significantly higher reach via social networks, among other things. To achieve this, potential customers can be reached not only via traditional offline media, but also via a wide range of online marketing measures, including the company's own website, personalized E-Mail Marketing and tailored ads.

Online marketing targeted in this way can be used not only to optimize business processes, but also to share customer-specific offers via various online channels, enabling a high level of customer satisfaction and loyalty.

The term digital marketing is an umbrella term for computer-based solutions and technologies that enable the planning, execution and monitoring of online marketing activities.

In practice, digital marketing is often equated with online marketing, since the majority of activities take place on the Internet or via mobile devices.

In the context of digitization, it is crucial for companies to have a clear overview of the tools they use and their efficiency, and that all the data they collect is properly recorded and documented.

In practice, it is currently apparent that many companies still have large gaps in the area of data collection and use. Advertising and online marketing activities are often realized via external providers and software solutions that do not offer the necessary transparency around the actual advertising effects. This makes it difficult for many organizations to fully exploit existing potential and systematically improve their offerings and customer service.

Here it is necessary to develop own online marketing strategies and to implement a consolidation of first party data. Especially with regard to the so-called touchpoints, through which potential customers come into contact with the company online, in combination with the elimination of third-party cookies from 2023. Only with sophisticated strategic and operational measures and an individual user approach can a unique and positive customer experience be implemented in the long term.