A fast and powerful website is not just a web design tip, but an essential component of modern digital marketing strategies that significantly influences success

Interesting marketing trends are already emerging for the year 2025 that will have a decisive impact on companies' strategies and campaigns...

The electorate in the US is changing: young voters are becoming more engaged, Republicans are increasingly focusing on early voting and fear of violence is rising...

In 2024, both parties are placing greater emphasis on authenticity and credibility, as modern voters increasingly value genuine and authentic interactions...

Companies that boldly break new ground and make targeted use of digital tools create decisive advantages for themselves and achieve sustainable success through modern technologies and creative approaches...

Both strategies make it clear that the strategic use of digital platforms is extremely important in election campaigns. It remains to be seen which approach can mobilize and convince more voters...

The future of the BRICS could depend on how well the countries manage to pursue common interests and make effective use of the diversity of their economic systems...

Advertisers should ultimately view the OptiScore as one of many important indicators to continuously develop and optimize their campaigns...

Link building is a central part of the SEO strategy, which improves the ranking through “backlinks” by linking other websites to your own page...

By using personalization, taking psychological principles into account and carrying out regular tests, you continuously increase the performance of your campaigns in collaboration with an agency...

Success in email marketing often depends on choosing an agency that possesses both in-depth expertise and the right strategies to provide tailored solutions...

Success in email marketing often depends on choosing an agency that possesses both in-depth expertise and the right strategies to provide tailored solutions...

This new technology for voice control offers enormous opportunities, particularly in customer interaction, virtual assistants and international business models...

Looking ahead to 2027 and beyond, brands should adapt their marketing strategies now. This is the only way they can exploit the full potential of AR technology...

NFTs not only open up new opportunities for artists and collectors, but also for e-commerce companies looking for innovative ways to retain and attract customers...

Whether for gaming, multitasking or communication, Orion guarantees smoother, more intuitive and immersive interactions with technology...

Use this comprehensive checklist as a handy guide to ensure that all important aspects and details of your Shopify store are carefully considered and optimally covered...

Affiliate marketing is a performance-based online marketing model in which a company works with a partner who promotes products or services via channels such as websites, social media or email marketing...

There are numerous levers you can pull to increase the visibility of your website - from an effective keyword strategy to technical SEO measures and the production of first-class content...

In this article, we take a detailed look at the differences between the two devices so that you can decide which smartphone suits your needs better...

In this article, we analyze the differences between timeless and temporary blog articles and their use in an effective content strategy...

Full-service agencies have the opportunity to offer their clients forward-thinking solutions through the use of predictive analytics, AI-powered content creation, and hyperpersonalization...

The SEO landscape is constantly evolving, and the strategy around guest posts also needs to be continuously adapted...

Growing concerns about censorship and data control are driving many to look for alternative social networks. This is where the decentralized social media platform 'Nostr' comes into play...

The key to success lies in clear objectives, precise knowledge of the target group and continuous analysis of the results,...

Thumbnails are the key to success in YouTube marketing, because they often decide whether a video is clicked on or not...

Search engines like Google may have difficulty finding the right website for a search query, which can lead to a lower ranking...

This personalized follow-up strategy shows its effectiveness both through the positive feedback from our customers and the impressive statistical results it achieves...

The choice of method for creating a website depends on your individual needs, your budget and your technical skills...

NEOM's ambitious vision and innovative marketing strategies have made the project a global talking point...

The right combination of micro-influencers and macro-influencers can help increase your brand awareness, build trust, and achieve your desired marketing goals…

LLMs such as ChatGPT offer valuable support in creating professional and effective prompts...

The 2024 Olympic Games in Paris offer brands an unparalleled opportunity to reach a broad and engaged audience...

In-game advertising has significantly benefited from recent technological advancements such as programmatic advertising, real-time bidding, and advanced analytics…

The US presidential election 2024 is shaping up to be an intense race with significant impacts on the marketing and sponsorship strategies of both major parties...

The tournament has attracted significant attention from various companies who are using innovative marketing strategies to maximize their reach and impact...

A full-service agency brings comprehensive know-how in the areas of web design, web development, SEO and content creation...

The DACH region, consisting of Germany, Austria and Switzerland, represents a significant market for online marketing...

Google Ads Scripts are a powerful tool that integrates directly into Google Ads accounts and automates various tasks...

Social media marketing in Germany and the USA shows clear differences in platform usage, advertising strategies, user behavior and targeting...

Google's free courses are an excellent way to expand your skills and make yourself more competitive in the job market...

Whether you're a personal user or a business, here are ten proven tips to increase your subscriber count on YouTube...

A full-service agency like Media Beats focuses on strengthening customer loyalty and cultivating long-term relationships...

Data management in email marketing encompasses all processes associated with the collection, storage, maintenance and analysis of email data...

Precise targeting and optimal placement of advertisements significantly increase the success of a campaign...

SEO targets organic rankings, while keyword research for Google Ads targets potential customers in the decision-making phase of their buying journey.

A well-prepared and well-thought-out agency pitch is an investment in the future of the agency...

OpenAI has introduced a groundbreaking update to its DALL-E image generation tool: the DALL-E Editor...

The introduction of GPT-4o and the accompanying improvements in AI-driven communication offer significant advantages for online marketing…

Using Gemini is very straightforward. Simply type '@gemini' followed by your command into Chrome's address bar, and the tool will activate instantly, providing a direct response...

In online marketing, search engine optimization (SEO) is an indispensable tool that can make the difference between visibility and anonymity on the internet...

After a six-year hiatus, Stripe's return to crypto payments in e-commerce marks a significant step for the fintech company...

The remarkable development of Telegram marks a critical turning point in the field of online marketing…

Media Beats GmbH is your best partner in email marketing in Munich to achieve goals and maximize your success in any other region as well...

The development of a successful newsletter campaign is a complex task that requires both strategic thinking and creative content...

What's new in the fight against spam? We've delved deeply into the topic and will show you the latest developments…

A successful landing page is created through careful planning, creative design, and continuous optimization.

Compelling web design is essential for staffing service providers to successfully attract both employees and clients. A professional website fosters credibility, trust, and strengthens the brand identity...

Collaborating with an online marketing agency provides businesses with access to expertise, resources, and specialized knowledge to achieve their online marketing goals...

In the digital age, consumers are inundated with content every day. Storytelling holds a unique power here, as it creates emotional connections...

Your online marketing agency carefully coordinates all components to ensure that the explainer video precisely meets your marketing goals...

Choosing the right agency is crucial for your startup. It enables an effective strategy through its comprehensive services...

In a vibrant market in Germany and an energetic one in the US, online marketing in botch countries is breaking down national boundaries while bringing out local characteristics...

The new policy requires advertisers in the cryptocurrency sector to obtain specific certification from Google. This process is designed to ensure that only reputable and regulated providers are allowed to run crypto-related advertising.

The data and trends of 2023 make it clear that social media should play a central role in companies' digital marketing strategies more than ever.

Duet AI is a generative AI assistant for Google Workspace. It boosts productivity in many areas, including digital marketing...

In the world of online marketing, we are at the beginning of a revolutionary era. The role of search engine advertising, once indispensable for the digital strategy of every full-service agency, is undergoing a profound transformation...

As we enter the year 2024, the landscape of Search Engine Optimization (SEO) is evolving at a rapid pace…

In a world that is constantly changing, one aspect remains constant: the indispensable importance of innovation. At Media Beats, it is our ongoing endeavor to operate at the forefront of online marketing...

When searching for products and services, people tend to turn to search engines to find answers. This is exactly where the art of Search Engine Optimization (SEO) comes into play...

Search engine marketing (SEA) is constantly evolving, and Google is known for regularly introducing new updates and features. However, in a recent announcement, the industry leader is disclosing a significant change for advertisers: the discontinuation of automated bidding strategies like Enhanced CPC (ECPC) for Shopping campaigns...

Businesses often favour Google products such as Google Ads or AdSense as effective advertising platforms to promote their products and services and to monetize their content through Search Engine Advertising (SEA). Recently, Google announced that in the future, a specific certification through the Consent Management Platform (CMP) will be required to use these services

In the digital age, many companies wonder if email marketing is still relevant and whether it's worth investing in this online marketing strategy. An insightful blog post delves into the topic through a study on the cross-generational use of email marketing. The results of this research, conducted by...

Social media marketing has revolutionized the online marketing world in recent years. Platforms like Instagram are of immense importance for businesses as they provide the opportunity to expand their reach and actively engage with the target audience. In this blog post, we take a closer look at the algorithm and explore how companies can leverage it for their success...

Dive into the fascinating world of color psychology in marketing. Learn how colors influence our perception, evoke emotions, convey messages, and even impact purchasing decisions. From blue and green to orange – discover the associations these colors trigger and how they are shaped by various factors like cultural background, memories, and expectations. An engaging blog post that opens up new perspectives for you...

Crowdfunding offers numerous advantages that allow entrepreneurs to raise capital for their projects without having to commit to traditional financing methods. In addition, direct interaction with potential customers and supporters increases the visibility of the project and allows for crowd review of ideas. This opens up new possibilities and opportunities for entrepreneurs to successfully implement their projects.

Social media marketing is excellent for reaching your target group. A good online presence can help increase awareness of your brand or business and connect with potential customers...

Recently, Google opened up the possibility for its advertisers to create advertising campaigns based on AI technology. But what is behind this announcement and how feasible are the plans of the technology giant?

Twitter is a well-known and widely used platform in the world of online marketing and social media marketing. On this platform, companies can reach their target audience and directly engage with them. But what would happen if there were suddenly a new platform?

In the digital age, online marketing is one of the most crucial tools for enhancing the visibility of businesses and products. Animated explainer videos are exceptionally effective in conveying complex information in a simple and understandable manner. The team at the Full Service Agency Media Beats assists companies in both the conceptualization and production of explainer videos, addressing the fundamental questions surrounding the topic of explainer videos in our latest blog post.

With one billion users, Instagram stands as one of the largest social media platforms, offering significant potential for your social media marketing efforts.

A few weeks ago, OpenAI Chat introduced GPT 3, breaking all records. After a very short time there were 1 million registered users. Now the way is clear for GPT 4 - in our latest blog post, our experts deal with all the innovations of GPT 4...

When it comes to cookie tracking, companies are facing major changes in the areas of online marketing and e-commerce...

Due to the challenging market environment, including restrictions in supply chains, high inflation, increasing uncertainty and of course rising energy costs, it will be increasingly difficult in online marketing in 2023...

The agency pitch is the most commonly chosen method for selecting the right agency for a specific marketing project. Through the presentation, the marketing agency showcases its own skills and proposals with the aim of winning the client for collaboration.

The area of email marketing remains one of the most crucial online marketing strategies. Nowadays, market-proven techniques can be combined with new trends. Our email marketing specialists have compiled a forecast for 2023 for you...

Startup founders face many challenges after launching their startup. Often, the obstacles are so significant that startups have to give up just after their first or second year of inception...

Our team has researched the top web design trends for 2023 exclusively for you. Discover all the exciting advancements in website development in our latest blog post...

Companies face significant challenges when they want to implement all necessary marketing measures, both online and offline, on their own. Learn how this can be changed with the help of a full-service agency in our today's blog post...

Facebook and Instagram's parent company, Meta, has announced that Instagram users will soon be able to create and sell NFTs. Discover the opportunities this presents for businesses in our latest blog post.

YouTube, the world's second-largest search engine, has partnered with Shopify. This new collaboration offers merchants a host of new opportunities. Find out what these are in our latest blog post...

As mentioned several times in previous blog posts, SEA (Search Engine Advertising) is an important factor in online marketing. Find out which key performance indicators you should particularly focus on in our latest blog post.

A website represents your online presence on the internet. It's more than just visual attractiveness; there are many factors to take into account to guarantee the success of your website's ranking...

The world's largest online video platform has announced that new advertising formats will be available for YouTube marketing in 2023. Find out exactly what this entails in our latest blog post.

The AIDA model is familiar to everyone, but what about the ACCRA model?
In our latest blog post, we outline the journey from AIDA to the ACCRA model...

Last week, we covered search engine optimization; today, we're focusing on the other aspect of search engine marketing: SEA marketing (Search Engine Advertising)...

Last week, we covered search engine optimization; today, we're focusing on the other aspect of search engine marketing: SEA marketing (Search Engine Advertising)...

You've probably heard of search engine marketing, right? But what exactly is search engine optimization? Read about all the important aspects in our latest blog post.

Digitalization is on everyone's lips - but how far has it already advanced in German companies? Find out in our latest blog post...

Email marketing still remains a kingpin in the realm of online marketing, but there's much to consider within the scope of the General Data Protection Regulation (GDPR). In our today's blog post, we present the 7 biggest data protection mistakes in email marketing.

Successful content marketing is the pinnacle of online marketing. In 2022, it remains an essential component to individually engage the target audience throughout the entire customer journey while also expanding brand awareness. Our full-service agency has outlined this year's developments in content marketing in this article for you.

Google Ads are paid advertisements that are displayed through Google Search and the Google Display Network as part of search engine advertising (SEA). Companies looking to advertise on Google often search for current trends and insights to optimize their campaigns.

Technology and trends are always interconnected. Discover in our latest blog post which new technological developments will greatly shape the web design trends of 2022.

Long gone are the days when Social Media Marketing was considered just a passing trend. It has become an integral component of online marketing strategies for small and medium-sized enterprises (SMEs). Various social media platforms are perfectly suited for engaging with their target audience. In today's blog post, we will present 6 facts and demonstrate why Social Media Marketing is so valuable for SMEs...

Increased revenue through online marketing? We explain how this works in our latest blog post...

You've likely heard the terms Greenwashing and Green Marketing before. But what exactly is the difference between Greenwashing vs. Green Marketing? Get all the information in our latest blog post…

In our latest blog post, we address the timely topic of marketing during wartime. Our online marketing specialists have compiled some helpful tips on how to best handle this sensitive subject.

Personalized advertising has become indispensable in today's marketing industry. Read all the interesting information about this topic in our latest blog post…

Every beginning is difficult, or is it? Start-up entrepreneurs need a business plan in addition to their business idea and founding team. Get the initial important information in our latest blog post…

The ePrivacy Regulation, or ePR, was originally scheduled to be introduced on May 25, 2018, along with the General Data Protection Regulation (GDPR). However, differing viewpoints among the EU member states have delayed the enactment of the ePrivacy Regulation…

A good landing page is a very important component in online marketing. Get all the essential information on this topic in our new blog post…

We reveal what matters in lead generation and how we can support you at various stages…

In our new blog post, you'll find 5 useful tips for successful SEA (Search Engine Advertising) marketing.

How important is website optimization for effective marketing? We explain this question in our new blog post…

In our new blog post, we explore the marketing trends for 2022…

In our latest blog post, we tackle a different topic: Where can companies find suitable candidates for open positions without spending a fortune? We introduce you to 7 job boards in our article that have real potential…

As the second largest search engine in the world, YouTube is an indispensable part of our digital world and is definitely a key component of a successful online marketing mix for companies...

Discover all the important updates about Responsive Search Ads in our blog post…

Apple recently released the new software update iOS 15 – learn about its implications for email marketing in our blog post.

We not only introduce you to display banner formats, but also delve into their unique features, highlight the most common banners, and discuss their pros and cons...

Traditional businesses often view the internet as a threat to their business model. Owners talk about customers seeking advice only to then make purchases online. In our blog, you will find the pros and cons of various marketing measures.

Display advertising is among the fastest-growing advertising formats in online marketing. Advertisers can not only generate a wide reach through it, but also strengthen branding and increase revenues…

In our new blog post, we focus on the topic of existing customer marketing…

Apple users, with the Apple iOS 14.5 version, now have the choice to continue receiving ads or to block them. This issue particularly affects Facebook and Instagram...

Based on the General Data Protection Regulation (GDPR) and the E-Privacy Directive (ePR), it is defined how companies may conduct cookie tracking on websites to track their visitors...

For every company, Google has become indispensable in the field of search engine marketing.
Auf welche Besonderheiten sollten Sie bei dem …

With this online marketing method, you can target end consumers with specific B2C email marketing as well as businesses with B2B email marketing...

Podcast marketing is popular. But why is that, and how can companies sustainably benefit from providing their target audience with audio and video formats? What should you focus on in the planning and implementation...

Google Shopping offers various options for shop owners to place products prominently in search results. This optimizes sales...

Why do we talk about Marketing 4.0 today, and what developments has marketing undergone until then? Digitizing your marketing offers many opportunities...

In our new blog post, you will learn all the important do's and don'ts in the field of email marketing.

What does Dark Mode actually mean, and how can this mode be utilized in email marketing for newsletter design? There are numerous advantages, but also pitfalls...

Good marketing is not only based on creative ideas and an attractive and professional execution. To measure the success of individual measures or entire campaigns...

Our Content Management System expertise includes globally recognized solutions like WordPress, TYPO3, Joomla, and Drupal. Regardless of whether you...

We analyze the unique selling points of your company together with you. Creatively, professionally, and quickly, we ensure that your corporate image is reflected in...

Professional online marketing forms the foundation for an attractive online presence and the associated success. Whether it's about marketing a service or...

Unlike many other advertising methods, with email marketing, you can establish a much more personal and direct connection with your customers...

With online marketing, you can make your company known beyond typical boundaries. There's a billion-strong audience waiting on the internet...

With responsive web design, you bring your website up to the latest technical standards. The significantly increasing usage of mobile devices such as smartphones...

Unlike many other advertising methods, with email marketing, you can establish a much more personal and direct connection with your customers...

With responsive web design, you bring your website up to the latest technical standards. The significantly increasing usage of mobile devices such as smartphones...

An app can solve both internal and external problems. Before you face the decision of whether an app is necessary for you or your company...